Challenge: We have developed a cost- effective, flexible shelf edge communication with minimal operation that can enhance brand engagement with the consumer and increase sales within competitive retail environment.
Solution: Working closely with both client brand and creative team we created 100 e-paper display units and installed these across 35 stores to communicate Bacardi Breezer and Eristoff Brands Within the application, we built in a capability to change price enabling the retailer to react to market demand.
Versus the two month pre-period, sales of Eristoff Vodka increased by 79% this was despite Eristoff Vodka being on a stronger price promotion during the measured pre-period.
Results: Whilst Bacardi- Breezer continued to gain category share from its competitors. The e-paper campaign has returned its investment within the first two months and continues to be deployed.