Challenge: Benefit Cosmetics required an FSDU which would help build a strong association with both the Benefit Cosmetics brand and They’re Real Mascara product.
The challenge was to create a single unit for visual identities which were so distinct.
Solution: We realised that the branding and quality were paramount to the success of the campaign and so we created a unique design which was was eye catching and easy to shop.
Over 300 units were made for Benefit Cosmetics.
Benefit said the look and feel of the stand is streets ahead of our previous FSDU.
Fantastically, this FSDU won a prestigious silver award for Temporary Display from POPAI in 2015!
A good use of retail space with excellent sightlines, for maximum shopability. Branding is very clear with a good overall design that is impressively slim and structurally clearly fit for purpose, whilst delivering a premium look and feel that you would associate with beauty brand such as Benefit.
Judges' comments, POPAI 2015