Challenge: As part of the Carling “Off Season” promotional campaign with Kitbag, offering £10 off football shirts, Molson Coors needed an in-store campaign to integrate with the rest of their communications.
Molson Coors asked us to develop striking in-store theatre to attract shopper attention. Of the number of ideas presented by our design agency, The Shop, the kit locker was chosen as the final concept.
Solution & Results: The CAD team designed a tall locker with a shallow depth. It had to be strong and stable enough to withhold the flow of customers on busy shop floors.
We created with cardboard a hanging football shirt to complete the look of kit locker.