Calvin Klein

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Challenge: CK Jeans needed a creative solution to complement their above the line campaign. However with just six weeks to go and a creative idea of a melted pool of legs costing thousands of pounds per unit, CK Jeans turned to us for help.

Solution: We created plaster casts of mannequin legs and a MDF base, cut out in a melted pool shape which highlighted the jeans features such as gathering at the knees, zips, pockets and buttons - all at a fraction of the price they were previously quoted.

These were then made in to moulds allowing them to distribute to all their stores across Europe.

Results: We turned this campaign around within just two weeks allowing CK Jeans to meet their live date. 

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