Challenge: A seasonally quiet time for game releases saw Game and Gamestation wanting to take full advantage of big name release- Max Payne 3. With this launch they wanted to reassert their position as UK’s leading games specialist.
Solution: We suggested full scale window vinyl’s which would offer an instant impact and encourage people to come in store. Using our Datastore system which holds each stores full format and size details we could ensure each store received the correct size window vinyl.
Game’s expectations were exceeded when they achieved 30% market share on the launch weekend.
Results: Since the installation, many more publishers have expressed their interest in adopting a similar window takeover campaign.