Challenge: Holland and Barrett tasked us to promote their summertime Penny Sale in a fun and engaging way outside of the standard window poster/shelving store set-up. The window had to integrate with their above the line communication.
The purpose of this window was to stop people in their tracks to see what is ‘new’ in the Holland & Barrett this promotion ultimately increasing footfall and turning browsers in to buyers
Solution & Results: We printed and installed a giant double ring penny, cardboard engineered beach huts, a cardboard and poly-prop deck chair, a cardboard parasol and various vectored giant products. We also used self-adhesive window vinyl's and a back drop banner featuring beach towels.