Challenge: With tea being such a big seller, Holland and Barrett wanted to upsell their range of unique teas in a creative way.
Solution: Our creative agency, The Shop, pitched the Tea Bar which placed open tea bags in cups under specially made cloches.
We then working with NBTY’s facilities department to ensure the Tea Bar could fit in a prominent position within stores.
Results: Within 2 months, and through liaison with onsite facilities teams, SP enabled the installation of 33 Tea Bars across the UK. Fantastically, the Tea Bars have also been rolled out across Europe.
A great interpretation of the brief on every level. Delivering a premium look that is both engaging and intriguing it is flawlessly crafted. The level of branding is perfectly weighted, whilst the balance of space between product and display is achieved exceptionally well. Educational and a compelling sales aid, the result is simply brilliant.
Judges' comments, POPAI 2015