Levi's

levi curve window.jpgChallenge: Levi's wanted to change the way women shopped for jeans rather than size they believe shape mattered. This is why they developed the ‘Curve ID’.

Solution: We supported their campaign with a number of in-store marketing displays which included;

  • Large canvas
  • Display boards for windows
  • 3D lettering
  • Canvas banners
  • Window graphics
  • A plywood base for mannequins
  • Storyboard
  • Cork notice board

In addition, we fitted all flagship stores with vintage furniture, mirrors and rugs. 

Results: Many of the substrates are now used in other campaigns.

The first month saw a 40% sales uplift following this, month 3 was 89%

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