Challenge: Levi's wanted to change the way women shopped for jeans rather than size they believe shape mattered. This is why they developed the ‘Curve ID’.
Solution: We supported their campaign with a number of in-store marketing displays which included;
In addition, we fitted all flagship stores with vintage furniture, mirrors and rugs.
Results: Many of the substrates are now used in other campaigns.
The first month saw a 40% sales uplift following this, month 3 was 89%.