levi curve window.jpgChallenge: Levi's wanted to change the way women shopped for jeans rather than size they believe shape mattered. This is why they developed the ‘Curve ID’.

Solution: We supported their campaign with a number of in-store marketing displays which included;

  • Large canvas
  • Display boards for windows
  • 3D lettering
  • Canvas banners
  • Window graphics
  • A plywood base for mannequins
  • Storyboard
  • Cork notice board

In addition, we fitted all flagship stores with vintage furniture, mirrors and rugs. 

Results: Many of the substrates are now used in other campaigns.

The first month saw a 40% sales uplift following this, month 3 was 89%

Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the St Ives Group website. However you can read our cookie policy here.