Challenge: Levi's needed a presentation idea for their premium Vintage label. They required a piece that would help separate this high-end label from their other brands as well as their competitors within multi brand outlets. Their aim was to provide a small suitcase and a passport of authenticity for their Vintage jeans.
Solution: We sourced extremely high quality Riwoma style aluminium suitcases and distressed them in order to match the vintage feel of the brand. In addition, we printed early 20th century themed stickers to provide a look of a well-travelled suitcase.
Results: To complete the look, we screen printed the Levi’s logo to provide permanency to the suitcase.