Warburtons

Warbutons- Paddington Bear Suitecase.jpgChallenge: Britain’s Favourite Bakery, Warburtons, challenged SP to develop some ideas around how to drive sales and generate excitement in store during their ‘Warbeartons’ Half & Half campaign.

Tying up with Disney’s Paddington Bear movie, Warburton’s wanted to take full advantage and create a strong brand association with Paddington Bear’s favourite food- marmalade sandwiches.

Solution: In response we worked with our creative design agency, The Shop, and proposed an imaginative gift with purchase solution, a ‘Paddington Bear Suitcase’ activity pack for kids.

We replicated Paddington’s distressed suitcase which held;

  • x1 A5 Sticker set
  • x1 Oval Fridge Magnet
  • x1 Paddington Badge
  • x1 Passport and not forgetting
  • x1 sachet of Golden Shred Robertsons MARMALADE!!

Results: 9000 suitcases were delivered with 3 months of conception with the Warbeartons team providing excellent feedback.  

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  • Warburtons challenged SP to develop some ideas around how to drive sales and generate excitement in store during our Warbeartons Half & Half campaign. In response, SP proposed an imaginative gift with purchase solution, a ‘Paddington Bear Suitcase’ activity pack for kids. From concept stage to delivery of the finished article, SP exceeded the service levels and capabilities required to make the project a success.

    Shopper Marketing Executive, Warburton’s

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